As part of the baptized "envoy to the arts" program, initiated by the American State Department, in collaboration with the National Agency of traditional crafts (ANART), the Ministry of Tourism and its various regional agencies, Ms. Linda Moriarty, an expert in trading crafts, conducts workshops and workshops since March 28, and until April 5 in Algiers, Tlemcen and Ghardaia.
The first workshop of the program "The Messenger arts" was busy at the craft village of ANART in Sidi Fredj last Wednesday, and under the auspices of Linda Moriarty, American expert in trading (Marketing and Promotion ) crafts and active participation of artisans came from Algiers, Tizi Ouzou and Tipaza, making in ceramics, embroidery, brassware, tapestries, silverware, traditional cooking or painting on silk. It was an educational and interactive workshop where young women excelling in their manual labor, presented their different products to "Sent to the arts." Linda Moriarty, with 35 years of trading experience crafts, explain its educational mission: "My role focuses on advice, assistance, promotion and development of arts and crafts. This is an area where I have been involved for a long time, especially arts management and improvement. This is the marketing and promotion. Also, Algeria has a long tradition as crafts. The artisans I met are creative, dynamic, active and very attentive. In this area, the gain will be the development of technical marketing at the point of their customers, consumers of handicrafts ... It was interesting to talk with the Algerian artisans. They are responsible, respectful of their traditions while perpetuating times with a modern twist. It's very important to maintain traditions. They really have it in their heart. And it is a challenge to an open market of handicrafts. "
Linda Moriarty also took the opportunity to visit several stores to craft Algiers-center products. Ms Fazia Goatee, CEO of ANART, say: "This session with the Embassy of the United States, as we are doing it with the countries of the European Union, involves the development of marketing crafts, and, by a professional and efficient in a practical way from packaging to labeling through merchandising, and this, for the artisans are better armed and more perfectionists. expertise "this program , itself, includes training and local exhibitions including the latest, collective, will be held April 5 at the Embassy of the United States, as a "test" evaluating the consideration of advice from Linda Moriarty.
Source El Watan of April 1, 2012
The first workshop of the program "The Messenger arts" was busy at the craft village of ANART in Sidi Fredj last Wednesday, and under the auspices of Linda Moriarty, American expert in trading (Marketing and Promotion ) crafts and active participation of artisans came from Algiers, Tizi Ouzou and Tipaza, making in ceramics, embroidery, brassware, tapestries, silverware, traditional cooking or painting on silk. It was an educational and interactive workshop where young women excelling in their manual labor, presented their different products to "Sent to the arts." Linda Moriarty, with 35 years of trading experience crafts, explain its educational mission: "My role focuses on advice, assistance, promotion and development of arts and crafts. This is an area where I have been involved for a long time, especially arts management and improvement. This is the marketing and promotion. Also, Algeria has a long tradition as crafts. The artisans I met are creative, dynamic, active and very attentive. In this area, the gain will be the development of technical marketing at the point of their customers, consumers of handicrafts ... It was interesting to talk with the Algerian artisans. They are responsible, respectful of their traditions while perpetuating times with a modern twist. It's very important to maintain traditions. They really have it in their heart. And it is a challenge to an open market of handicrafts. "
Linda Moriarty also took the opportunity to visit several stores to craft Algiers-center products. Ms Fazia Goatee, CEO of ANART, say: "This session with the Embassy of the United States, as we are doing it with the countries of the European Union, involves the development of marketing crafts, and, by a professional and efficient in a practical way from packaging to labeling through merchandising, and this, for the artisans are better armed and more perfectionists. expertise "this program , itself, includes training and local exhibitions including the latest, collective, will be held April 5 at the Embassy of the United States, as a "test" evaluating the consideration of advice from Linda Moriarty.
Source El Watan of April 1, 2012
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